The Beautiful Home: A Matter of Taste

Excellence in loudspeaker design should invite your passion for excellence in music reproduction, and should inspire your visual and tactile passion for aesthetics and beauty, as well. An example of timeless beauty, classic styling and design excellence is the Steinway Piano. It is elegant, but unpretentious, until called upon. The Steinway then tastefully reflects the mood of the occasion, be it festive or retrospective.

The MaxxHorns pictured do not look like horn loudspeakers. They harmonize with a beautifully decorated home; tastefully blending in, until invited by the host to perform. When introduced, the MaxxHorn's confidently step forward to become the 'life of the party'. Today, many horn loudspeakers look overly pretentious. They dominate rather than complement the room in which they are invited. Often, they boastfully stake claim to the title 'life of the party', but when asked to perform, they fail to deliver the splendor.

A Reference Loudspeaker AND A New Bass Reference

MaxxHorn is a reference loudspeaker... a reference loudspeaker that happens to be a horn; an audio purist's reference, with the recognized benefits of the horn without the traditional horn limitations. Constantine Soo, in his June 2006, Dagogo review of the MaxxHorn Immersion, shares his personal experiences with his readers:

"Powerful and yet subtle, the MaxxHorn Immersion redefines, reaffirms and revives the horn once more as the reference transducer technology of our time... Immersion attained force and speed, the likes of which front-row classical concert-goers can instantly relate to... Sounding considerably more uninhibited it lower-octave manifestation and unremitting in bottom-end vigor than any horn-loaded designed woofers I've experienced... producing prodigious sub-30Hz discharges in bass-drum and pipe-organ..."

"(MaxxHorn) surpassed... the $19k Tannoy Churchill Wideband, ...securing the accolade of the horn speaker with the least colored bass horn in the industry."

"In recreating the piano sound, the Immersion... exhibited a complimenting ability in portraying the instrument's overtones throughout the registers... For instance, the lower registers from Evgeny Kissin's piano in the Victor RCA 20-bit Chopin Four Ballads CD was punctual and reverberating... mid- to upper registers... exquisitely incisive and polished... the horn progressed into a being of subjective compulsion and lyricism in sync with Kissin's submergence into his inner world."

Full Review

MaxxHorn: Emotionally involving... Empirically precise!

"The great pleasure and feeling in my right brain is more than my left brain can find the words to tell you."
- Nobel Laureate, Roger Sperry.

MaxxHorn is the empirical observation of BASSMAXX Technology in action... Immersion invites the warm glow of Oneness with the musicians' performance... the instance the music fires the inner passion.

A Complete Solution: A true horn with an optimized Tractrix Flare

MaxxHorn is much more than a single point source driver in a horn loudspeaker. It would be a total waste of our time to market merely another "me too", product. MaxxHorn is a unique high efficiency (100db) wide-bandwidth tractrix horn, resulting in solid bass performance to 45Hz, courtesy of proprietary BASSMAXX Technology.

BASSMAXX Technology

Johan van Zyl, is a passionate audio enthusiast, and the discoveror of BASSMAXX Technology. Johan's pursuit of the ultimate in music reproduction, the elusive live music in your home experience, sent him on a twelve-year quest where he questioned the myths and commonly held beliefs, about music reproduction through horn loudspeakers. He viewed then current horn loudspeaker technology like a cup half full instead of a cup half empty. His journey returned him to the beginning, to study the very fundamentals of horn design in the writings and research of Paul Voigt and other early horn loudspeaker pioneers. Throughout Johan's research, design, and prototype building, he had numerous insightful moments. MaxxHorn both recognizes and appreciates his early contributions to our company. Thank you, Johan.

MaxxHorn builds to order to match your listening and decor preferences. A 60-Day In-Home Audition , is available on many of our Immersion and Lumination loudspeakers to promote greater consumer awareness of MaxxHorn, our services, and capabilities. By purchasing the MaxxHorn, the audio enthusiast has a low risk way to experience BASSMAXX Technology in their home. We believe the home is the best portal for us to introduce the MaxxHorn Company and its talented team. Once the MaxxHorn is experienced, many customers will find our Immersion and Lumination loudspeakers a very satisfying final purchase. Other passionate enthusiasts will choose to move forth into a MaxxHorn Dream System - a unique horn loudspeaker system conceived, designed and built for their personal listening and aesthetic preferences. For these enthusiasts, we offer a favorable trade-in/trade-up program, to insure the easiest path to venture forth into the ultimate expression of their passion for music.

MaxxHorn... We Maximize your Passion!

"There is nothing these speakers don't do well, and they are drop-dead gorgeous to boot. I have never - EVER - heard bass like this: deep, full, quick, perfectly aligned and scaled to the instrument, whether a standing bass, drums in an orchestra, or an organ, be it a church or Jimmy Smith..."

Our primary goal is for you to have the loudspeaker system in your home that will immerse you deep into the musicians' performance. To encourage you to experience our loudspeakers, we have created an easy and an unhurried path, with an industry first 60-day In-Home Audition. MaxxHorn for me is not merely about moving our product; MaxxHorn is about moving your emotions. Please invite us into your home for a listen!

Thank you,